AI marketing tools have transformed the marketing sector, and many businesses of all sizes are now relying on them to enhance their brand and promote their businesses. Regardless of whether you are an individual or an organization, AI marketing tools must be incorporated into your business plan since they have the potential to take your marketing strategy to the next level.
These tools are software or platforms that use data collected and analyzed to make automated decisions, and they have made it much easier to predict buyer behavior. With AI marketing tools, human intervention is generally not required since they process a vast amount of information collected from different sources such as social media and email.
AI marketing tools have significantly advanced the role of data in marketing and have made it easier for organizations to save both time and money that would have been used to employ staff to perform the same tasks. Companies can now use these tools to focus on other crucial areas of the business.
Personalization of sales and marketing strategies is yet another benefit of using AI marketing tools. Predictive analytics enables deep insights into buying habits, and this information can be used to create personalized campaigns that promote the right product or service at the right time. Companies like Google and Netflix use AI marketing tools to make recommendations to their clients.
The market has a variety of AI marketing tools, and the top ten of them are:
- Seventh Sense – Email Delivery Optimization
- Phrasee – Language Optimization
- Personalize – Personalized Email Campaigns
- Semrush – Content Marketing Toolkit
- HubSpot SEO – Improve Search Engine Rankings
- MarketMuse – Content Optimization
- Acquisio – Advertising Optimization
- IBM Watson Studio – AI-Powered Analytics
- Adext – Advertising Optimization
- Rocketium – Video Creation Platform
Seventh Sense, the first AI marketing tool, focuses on behavior profiling to attract customers. It is specially designed for emails, making it easier to identify the best times and days to send email campaigns for each contact.
On the other hand, Phrasee uses AI-based Natural Language Generation (NLG) to generate millions of natural-sounding copy variants based on brand language, which are personalized for each customer. Personalize uses algorithms to identify the top three interests of each contact, update these interests in real-time, and increase email click rates by 57%.
Semrush is a suite that enables you to perform content marketing campaigns, SEO, social media marketing, analytics, and PPC. It also features a position tracker and a Content Marketing Toolkit that provides insight into what is trending, which helps businesses create content marketing plans.
HubSpot SEO uses machine learning to help businesses improve their search engine rankings by determining how search engines categorize and understand their content. It identifies the topics that matter most to your organization and customers, while also providing metrics involving competitiveness and relevance, which can help improve your content strategy.
Lastly, MarketMuse, Acquisio, IBM Watson Studio, Adext, and Rocketium are also AI marketing tools that offer unique features aimed at content optimization, advertising optimization, AI-powered analytics, and video creation.